After all the hype about Seven’s new challenge to rival cooking show MasterChef, the results are in…and the verdict is not pretty for the network. After a summer of heavy promotion of the new show My Kitchen Rules, which included full banner advertisements n national newspapers, and regular commercial plugging on their network, the show [...]
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Rival television networks, Seven and Nine, plan to cash in on the success of Channel Ten’s high rating programme, Master Chef, by launching their own versions of the reality TV cooking show.
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